Résumé
Award-winning creative leader with 13+ years of experience leading scalable, inclusive brand systems and cross-platform design strategies. Known for advancing accessible design practices, mentoring high-performing creative teams, and delivering high-impact work across public, higher-ed, and mission-driven sectors. National speaker on joyful accessibility and equity in design. Expertice in Design Systems • WCAG Compliance • Creative Direction • Cross-Functional Team Leadership • Public-Sector Brand Strategy
Education
Indiana State University, Terre Haute, IN BFA | MFA
Professional Experience
Design Lead & Brand Manager
Boulder Parks & Recreation 2023–Present
Boulder Parks & Recreation 2023–Present
Creative lead directing visual strategy and brand implementation across public campaigns, print, and digital platforms. Champion of accessibility and inclusive design, scaling standards citywide through training and systems innovation.
Citywide Brand Systems: Collaborate with communications to redesign the City of Boulder’s brand system, unifying visual identity across 10+ departments.
Accessible Digital Transformation: Pioneer WCAG 2.2 AA-compliant email templates adopted by 7 departments, reducing remediation time by 30% and training 50+ staff.
High-Impact Publications: Art direct 5 annual editions of the Recreation Guide (print + digital), coordinating 35+ contributors and reaching 50K+ residents.
Compliance Leadership: Spearhead department-wide adoption of WCAG 2.2 AA standards for 500+ annual projects (print, web, signage), embedding accessibility into workflows.
Cross-Functional Training: Lead citywide workshops on equitable communication, mentoring 15+ staff in inclusive design practices.
Senior Brand Designer
University of Colorado Boulder 2022–2023
University of Colorado Boulder 2022–2023
Senior creative partner within the advancement division, leading brand development for university-wide fundraising and engagement campaigns. Drove strategy for digital storytelling and motion content while mentoring student designers and optimizing creative systems.
Campaign Strategy: Led visual direction for Day of Giving and Homecoming initiatives, aligning design with donor engagement goals and institutional voice.
Motion Storytelling: Introduced motion graphics strategy for web, email, and social platforms—improving engagement and establishing reusable animation templates.
Creative Mentorship: Supervised and mentored junior designers, elevating visual consistency and empowering creative ownership across internal projects.
Workflow Standardization: Audited and restructured file management systems across the design team, reducing asset search time and increasing production efficiency.
National Recognition: Received UCDA Design Awards for campaign excellence and specialty print, affirming quality and impact of creative output.
Creative Strategy Lead, Recruitment & Licensing
Indiana State University 2020–2022
Indiana State University 2020–2022
Directed institutional brand and campaign strategy across recruitment, licensing, and visual identity. Owned cross-functional collaboration between marketing, enrollment, and external partners to elevate student acquisition and brand cohesion.
Recruitment Campaign Impact: Designed and led creative execution of the 2021–2022 enrollment suite, contributing to a 10% increase in student yield.
Licensing System Overhaul: Launched university-wide licensing and brand approval workflows, increasing compliance, reducing approval time, and streamlining vendor communication.
Vendor + Partner Coordination: Managed co-branded merchandising projects with national licensing partners, ensuring alignment with institutional identity.
Design Team Leadership: Supervised and mentored a student design team, establishing creative standards and facilitating professional development.
Award Recognition: Honored with UCDA Award for In-House Print for recruitment campaign work.
Lead Designer, Advancement & Events
Indiana State University 2019–2020
Indiana State University 2019–2020
Principal designer for Foundation and recruitment campaigns, contributing to a 15–20% increase in annual giving. Special focus on internal/external identity development, large-volume variable data printing, and special events. Generate print and digital materials following the existing Indiana State University brand system.
Designer, Environmental & Web Design
Indiana State University 2012–2019
Indiana State University 2012–2019
Supported team in establishing internal best practices within the Adobe Creative Suite. Serve as departmental liaison between the marketing team and on-campus printing services. Specialized in environmental graphic design installations, both indoors and outdoors. Maintain the visual identity standards and establish standard operating procedures for working with clients. Create digital web solutions responsive to mobile and accept donations via PayPal.
Teaching & Facilitation
Inclusive design education, curriculum development, and professional workshops
Accessibility Trainer & Equity-Focused Design Facilitator 2024–Present
National Recreation and Parks Association Conference
City of Boulder: Parks & Recreation
Colorado Parks and Recreation Association Conference
City of Boulder: Parks & Recreation
Colorado Parks and Recreation Association Conference
Adjunct Lecturer, Visual Communication & Branding 2018–2022
Professional Portfolio for Graphic Designers | 2022
Advanced Layout for Graphic Designers | 2022
Academic Recovery | 2018–2021
Advanced Layout for Graphic Designers | 2022
Academic Recovery | 2018–2021
Volunteerism
Advancing inclusion, wellness, and creative engagement in and beyond the workplace.
Committee Member | City of Boulder Parks & Recreation 2023–Present
BPR Bike Riders: Organize social group rides for 7–13 participants to foster employee connection outside work.
Team BPR: Lead department event planning and recognition efforts for celebrations and employee engagement activities.
Q& Emplyee Affinity Group: Helped plan and execute the first Pride Night at Scott Carpenter Pool.
Queer Faculty Staff Caucus | Indiana State University 2020–2022
Advocated for equitable healthcare access and inclusive university policies.
Board Member | Community-Focused Organizations 2018–2022
Reach Services: Managed website and supported social media marketing efforts.hievements
Swope Art Museum: Contributed to marketing and gala event planning for annual fundraisers.
Awards & Achievements
UCDA Design Awards
Award for Excellence 2023: Buffs on Tap Lanyards
Specialty Printing Processes 2023: Chancellor’s Holiday Tea
In-house Print 2021: Student Recruitment Enrollment Suite
CASE Awards
Bronze Circle Of Excellence 2023: Colorado Alumni Magazine
Languages & Fluency
English | Fluent, First language
Spanish | Fluent, Second language