Background
As summer programming concluded, membership engagement traditionally faces seasonal decline. The campaign was designed to:
• Drive membership revenue
• Re-engage inactive members
• Reconnect community members with recreation centers
• Increase awareness of membership benefits heading into fall and winter
Strategic Goal
Promote a 3-month “Preview” Membership to potential (new) and lapsed (returning) members through a membership sale that leads into a broader New Year Membership promotion and member retention campaign.
Campaign Samples
And the Results?
