The Community School of the Arts at Indiana State University offer arts programming to children, youth, and adults. Their recent re-brand and expansion into an official Sub Brand of the Indiana State University Brand is designed to be youthful, exciting, and engaging. We started with giving them a new logo:
Next, we created individual thematic markers to be used in their programming initiatives. Each marker is used to visually associate their programs into separate categories, but keeping them all under the same institutional family.
Finally, we implemented the brand into their new summer camp promotions, executing the new style into their publications: